How Lufthansa City Center Turns 2–3 Hour Partner Conversations into Strategic Market Intelligence
"Just start." – That's all Sebastian Pommerencke would tell anyone still waiting.
Results at a Glance
⏱️ From 2 hours to 15 minutes Time saved per visit report
🎯 100% focus on the conversation No more interruptions from note-taking
📊 Objective market intelligence Across dozens of partner meetings – no surveys needed
🔁 Faster follow-ups Summary + next steps ready immediately after the call
🏢 Cross-departmental transparency Insights flow directly into other teams
Challenges
Lufthansa City Center is the world's largest franchise network of local travel agency partners. The corporate team in Germany manages around 50 business travel units, with intensive on-site meetings that regularly run two to three hours.
The problem: in the field, it's simply impossible to actively listen, maintain conversational flow, and take comprehensive notes all at once. Important statements got lost. Post-meeting reporting consumed valuable time, up to two hours per conversation. And the knowledge contained in those meetings essentially stayed with the person who was there.
There was also a strategic question looming: how do you objectively consolidate insights from dozens of partner conversations and make them useful across the organization, without subjective impressions distorting the analysis?
How They Use Kickscale
Verena Funke, already familiar with Kickscale from a previous company, brought the tool to Lufthansa City Center, convinced it would work even in an unconventional use case. Because this isn't classic outbound sales. It's partner management: conversations with franchise partners and suppliers, internal alignment, strategic account management.
Sebastian Pommerencke took the lead on the internal rollout, configuring the system with tailored prompts and an industry-specific terminology library, so the AI speaks the language of the business.
Impact
⏱️ 85% Less Time on Post-Meeting Documentation
What used to take up to two hours now takes Sebastian 15 to 20 minutes. Visit reports are more precise, more complete and reliably accurate. The time saved flows directly back into what matters: real partner relationships and strategic work.
🎯 Full Presence – Better Conversations
When you're no longer switching between listening and note-taking, the quality of the conversation itself changes. No thought gets lost. No conversational flow gets interrupted. The other person feels genuinely heard. The dynamics just work.
"You sometimes miss a phrase that turns out to be important, that doesn't happen anymore." – Sebastian Pommerencke
📊 Strategic Market Intelligence Instead of Gut Feel
The aggregate reports across all partner conversations within a given timeframe are the real game changer for the team. What issues are actually driving partners? Which products are missing from the network? Instead of relying on individual impressions or time-consuming surveys, Kickscale delivers an objective, data-driven foundation, exportable, further processable, and deepened through AI chat.
"Sometimes a topic comes up twice in one day and suddenly it seems like the main issue but it really isn't. With Kickscale, we take the subjectivity out of it." – Verena Funke
🔁 Follow-Ups That Land and Arrive Faster
Automatically generated summaries serve as the direct basis for follow-up emails, including clear next steps for everyone involved. Turnaround is noticeably faster than before, and the positive feedback comes from within the partner network itself.
🏢 Knowledge That Finally Crosses Department Boundaries
As a bridge between different areas of the business, the corporate team shares insights from partner conversations directly with other departments, not as subjective impressions, but as reliable, transparent analysis. This enables faster decisions, more targeted action and an organization that genuinely responds to what its partners need.
Why Kickscale
GDPR compliance and German data hosting for a company that conducts sensitive partner conversations, a clear decision criterion. Add to that a risk-free trial period, personal support with response times under five minutes, and a setup that Sebastian could roll out independently across his entire team.
Features Used
- AI Sales Notetaker (virtual & on-site)
- Insights & Trends / Aggregate Reports
- AI Chat for in-depth analysis
- Automatic follow-up email generation
- Custom prompts & industry terminology library
"Kickscale is incredibly efficient and a valuable partner in daily work, you can customize the analyses, draw decisions from them, and share knowledge across the team." - Sebastian Pommerencke, Partner Management Corporate Travel, Lufthansa City Center
"Efficiency that's easy to integrate and genuinely enjoyable to use." - Verena Funke, Corporate Division, Lufthansa City Center
"Sometimes a topic comes up twice in one day and suddenly it seems like the main issue but it really isn't. With Kickscale, we take the subjectivity out of it."
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