How Lufthansa City Center turns 2–3-hour partner meetings into strategic market intelligence
"Just start." That is all Sebastian Pommerencke would say to anyone still hesitating.
Results at a glance
⏱️ From 2 hours to 15 minutes Time saved per visit report
🎯 100% focus on the conversation partner No more interruptions for note-taking
📊 Objective market intelligence From dozens of partner meetings, without surveys
🔁 Faster follow-ups Summary + next steps immediately after the call
Cross-departmental transparency Insights flow directly into other departments
Challenges
Lufthansa City Center is the world's largest franchise network of local travel agencies. The corporate team in Germany supports around 50 business travel units through intensive on-site meetings that regularly last two to three hours.
The problem: In field service, it is simply impossible to actively listen, maintain the flow of conversation, and take comprehensive notes all at the same time. Important statements were being lost. The subsequent reporting work consumed valuable time, up to two hours per meeting. And the knowledge gained in these conversations essentially remained with the person who was there.
On top of that, there was a strategic question: How can insights from dozens of partner meetings be objectively consolidated and made available company-wide without subjective impressions distorting the analysis?
Usage
Verena Funke, who was already familiar with Kickscale from a previous company, brought the tool to Lufthansa City Center, convinced that it would work even in an unconventional use case. This is not about classic outbound sales, but about partner management: conversations with franchise partners and suppliers, internal coordination, and strategic account management.
Sebastian Pommerencke took the lead on the internal Kickscale onboarding and configured the system with tailored prompts and a technical glossary so the AI could understand the industry's language.
Impact
⏱️ 85% less time spent on follow-up
What used to take up to two hours of work, Sebastian now completes in 15 to 20 minutes. Visit reports are more precise, complete, and reliable. The time saved flows directly back into what matters most: genuine partner relationships and strategic work.
🎯 Full presence – better conversations
When you no longer have to switch between listening and writing, the quality of the conversation itself changes. No thought is lost. No flow of conversation is interrupted. The other person feels heard. The conversation dynamic is spot on.
"You might lose a phrase here or there that turns out to be important; that doesn't happen anymore." – Sebastian Pommerencke
📊 Strategic market intelligence instead of gut feeling
The reports covering all partner meetings over a specific period are the real game changer for the team. What topics are really driving the partners? Which products are missing from the network? Instead of relying on individual impressions or time-consuming surveys, Kickscale provides an objective, data-driven foundation that is exportable, actionable, and can be explored further via AI chat.
"Sometimes a topic comes up twice in one day and suddenly it seems like the main issue, but it actually isn't. With Kickscale, we remove the subjectivity." – Verena Funke
🔁 Follow-ups that hit the mark – and arrive faster
The automatically generated summaries serve as a direct foundation for follow-up emails, including clear next steps for all parties involved. The turnaround is noticeably faster than before, and the positive feedback is even coming from the partner network itself.
🏢 Knowledge that finally breaks down departmental silos
Acting as a bridge between different areas, the corporate team shares insights from partner meetings directly—not as subjective assessments, but as reliable, transparent analysis. This enables faster decisions, more targeted actions, and an organization that truly responds to the needs of its partners.
Why Kickscale
GDPR compliance and German data hosting were clear decision criteria for a company that also conducts sensitive partner meetings. Added to this were a risk-free trial phase, personal support with response times under five minutes, and a setup that Sebastian could roll out independently for his entire team.
Features used
- AI Sales Notetaker (virtual & on-site)
- Insights & Trends / Aggregate Reports
- AI chat for in-depth analysis
- Automatic follow-up email generation
- Custom prompts & terminology library
“Kickscale is super efficient and a valuable partner in our daily work—you can customize the analyses, derive decisions from them, and share knowledge within the team.” - Sebastian Pommerencke, Partner Management Corporate Travel, Lufthansa City Center
“Efficiency that is easy to integrate and actually fun to use.” - Verena Funke, Corporate Division, Lufthansa City Center
Sometimes a topic comes up twice in one day and suddenly it seems like the main issue, but it really isn't. With Kickscale, we take the subjectivity out of it.
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