50% more efficiency in sales with AI
"We are much faster with follow-ups because we have everything directly in the CRM, so we spend very little time trying to remember what the customer actually said."

Challenges
- The eCommerceDB sales team felt unproductive due to the time spent on manual note-taking during client meetings and follow-ups.
- They were looking for an efficient solution to automate the note-taking process using AI.
- Their goal was to free up the sales team from repetitive tasks so they could focus on more valuable and complex activities.
Application
- Higher quality sales conversations: Automated note-taking allows sales reps to focus better on the conversation and active listening, significantly increasing their concentration.
- Faster follow-ups: with AI-generated follow-up emails after every meeting.
- In-depth content analysis: Every sales rep is equipped with a personal AI sales assistant that provides detailed insights into their meeting performance and content.
- Coaching and continuous improvement: The AI analyzes the conversation and provides targeted coaching content.
Impact
- The team is 20% to 50% faster with follow-ups after client meetings.
- The platform's insights are actively used to prepare for subsequent meetings as well as for training and onboarding. Furthermore, they help align marketing and product teams with real customer feedback, ensuring everyone is on the same page.
- The team's enthusiastic adoption has made processes smoother and more efficient, establishing Kickscale as an indispensable tool in their operations.
Why Kickscale
- High-quality transcripts and analytics
- EU-based provider
- Best cost-performance ratio
- Fast and reliable customer support
- Seamless sales process
Features used
"And then we came across Kickscale and thought, wow, this is exactly what we want, and it even had a few more features than we had initially thought of."[.block-quote-subtext]- Daniela Bojahr, CRO[.block-quote-subtext]
To tackle meeting automation, eCommerceDB tested the Kickscale AI platform and integrated it into their daily sales routines. Subsequently, usage was expanded to include Customer Success operations. Now, the platform's insights and learnings are shared across the entire Revenue Operations team.
- AI call recording & summary
- AI-generated follow-up emails
- AI sales coaching

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Kickscale gains valuable insights from a variety of sales and customer conversations. These findings go far beyond what traditional CRM dashboards can capture.


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