How finway made its sales process more efficient with AI
"Thanks to Kickscale's automated call summaries and follow-up emails, our sales team spends 60-80% less time on administrative tasks and more time actually selling."
Challenges
- Finway was looking for ways to increase sales efficiency.
- One of Christian's (CRO) top priorities is to better empower Account Executives and ensure they improve with every sales call.
- Overall, the sales team needed a solution that would provide powerful insights to strengthen seller skills and save the team time, making them more efficient as a whole.
Usage
Finway records and analyzes every sales meeting with Kickscale. This makes it possible to gain detailed insights into where Account Executives are already performing well and where there is room for improvement.
Specifically metrics such as:
- Talk-to-listen ratio
- Number and content of questions asked
- Custom insights into the meeting itself
Impact
- 60-80% time savings on every follow-up and higher-quality outreach, leading to shorter sales cycles and increased sales efficiency.
- The sales team's focus is 100% on the potential customer during the call.
- Early identification and disqualification of unsuitable leads at the start of the sales process.
Why Kickscale
- High quality of transcripts and analysis
- EU-based provider
- Trusted partnership
- Customer support
- Seamless sales and evaluation process
Features used
Kickscale is software designed to help Account Executives and sales team members become better and more efficient at selling. This leads to higher closing rates.
- AI call recording & summary
- AI-generated follow-up emails
- AI sales coaching
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