How finway's sales became more efficient through AI
“With Kickscale's automatic call summary & follow-up email, our sales team spends 60-80% less time on bureaucratic tasks and therefore more time selling properly.”
Challenges
- Finway was looking for ways to increase sales efficiency.
- One of Christian's (CRO) biggest priorities is to better empower account executives and ensure they improve with every sales pitch.
- Overall, the sales team needed a solution from which they could gain powerful insights to strengthen salespeople's capabilities and save the sales team time to become more efficient overall.
Utilisation
Finway records and analyses every sales meeting with Kickscale. This makes it possible to obtain detailed insights into which areas account executives are already performing excellently and in which areas there is a need for improvement.
In particular, metrics such as:
- Speech to hearing ratio
- Number of questions asked and content of questions asked
- Custom insights about the meeting itself
Impact
- 60-80% time savings for each follow-up and higher quality follow-up, resulting in shorter sales cycles and increased sales efficiency.
- During the interview, the sales team focuses 100% on the potential customer.
- Early identification and disqualification of unsuitable customers at the start of the sales process.
Why Kickscale
- High-quality transcripts and analyses
- Providers based in the EU
- Trusted partnership
- customer support
- Smooth sales and evaluation process
Features used
Kickscale is software that is designed to help account executives and people on the sales team become better and more efficient at sales. As a result, closing rates are increasing.
- AI call recording & summary
- AI-generated follow-up emails
- AI sales coaching
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“Before Kickscale, we spent 30 minutes per appointment with notes and admin — that was a waste of time. Kickscale now automatically takes care of the logging: We focus completely on the conversation and, after the first appointment, clearly assess whether and how things will continue. The customer rejection rate is negligible and the insights from the discussions help us to understand our customers in the best possible way. ”
