

Why do some sales reps consistently win while others fail with the same conditions?
Have you ever wondered why one meeting went perfectly and the next one could completely flop? Or why close some deals by themselves while others fizzle out despite the best preparatory work?
These questions also drove us when we led our sales team at a B2B software company to eight-figure sales in 2020. Conversations with other sales leaders showed that we are all in the same dilemma – the decisive insights from customer meetings are lost while sales teams are overwhelmed with administrative tasks.
That's how the idea for Kickscale was born: An AI platform that not only records customer conversations, but actually understands them and automatically does the most important thing for you. Not dry data analysis, but practical support in everyday sales.
Kickscale was born in 2020 – with the vision of making the secret of success of top sales reps accessible to everyone and at the same time automating annoying CRM maintenance. Today, our platform helps B2B software companies across Europe better understand deals and ultimately win more deals.
Milestones of our journey
Kickscale was founded as a sales consulting company by Gerald Zankl, Markus Jenul and Herwig Gangl.
Research and innovation in sales coaching.
Carrying out consulting projects with leading startups and scaleups to understand and optimize sales processes.
Introduction of the first version of AI CRM automation as well as a conversation analysis platform and first round of business angel financing. Fabian Riedlsperger is promoted from software developer at Kickscale to CTO & Co-Founder.
Over 50 customers in the DACH region and relaunch of the platform with extended sales intelligence.
€2.1 million financing round to further accelerate the expansion of the software.
A growing team that works every day to make B2B sales teams more successful with well over 100 international customers – and we've only just started!

Our DNA
Teamwork
We trust each other in our ideas and implementation and work like a professional sports team. We're pushing our limits to grow and get results. When we need something, we get help – and offer support ourselves.

Results-oriented
Results count, and done is better than perfect. An idea or a plan is only a theory if it is not implemented. We're doing important things now, not tomorrow. In doing so, we are attacking with high speed and intensity.

Bold Innovation
We ask ourselves: How can we do things smarter, faster and bolder than anyone else? Who can help us? Who has already done it? We are constantly improving the status quo and are consistent rule breakers.

Customer Success
We want to inspire our customers with what we build. Everything we do should have an impact on the customer.

Resource-conscious
Whatever we do, we're thinking about an efficient, economical, and well-thought-out way to get things done. We invest time and money wisely and think about the impact of our investments.

Kickscale
Leadership Team

Gerald Zankl
Co-Founder & CEO
Former Head of Global Inside Sales at Bitmovin. Sales enthusiast with a passion for data-driven strategies and a firm belief that great sales reps are made and not born. Bestselling author of “The Sales Skills Book.”

Markus Jenul
CMO
Former Head of Digital Marketing at Bitmovin. B2B growth expert who sees marketing and sales not as separate departments, but as two sides of the same coin.

Herwig Gangl
CFO
Former partner at PwC. Has decades of experience in corporate strategy and the conviction that SMEs deserve the same advanced technologies as large corporations.

Fabian Riedlsperger
Co-Founder & CTO
AI enthusiast and tech visionary who loves turning complex technical challenges into simple, intuitive solutions. Truly believes that technology should serve people, not the other way around.
Our investors
Backed by visionaries who believe in our mission



Our supporters



Kickscale in the media
