The research hub for data-driven B2B sales teams

Benchmarks, studies, and insights from real B2B sales conversations for better decisions regarding your pipeline, forecast, and coaching.

What we discovered by analyzing 616,545 sales calls

616,545

Sales calls
analyzed

220+

Companies in
DACH

8.2M

Data points
evaluated

Core trends
identified

2x per month

New insights
published

Budget, Security, Procurement: Where DACH B2B deals get stuck and what top sellers do about it.

Deal booster or risk? Data shows which sales phases benefit from humor and when professionalism wins.

Data-driven: In which sales phase does likability help, and when does clarity win? The answer might surprise you.

How targeted questions get buyers talking and why that determines whether you win or lose.

Features, benefits, or decision confidence: Which sales approach actually leads to more closed deals.

Feature dumping kills deals. Data shows: demos with 1-3 features achieve a 64% close rate. Here is how to lead a focused demo.

Discovery, yes, negotiation, maybe not: When regional dialects help in B2B sales and when clarity is more important.