Why Top Reps Work Half the Hours | Sales Efficiency

Top performers have one rule:

If it can be automated, it must be automated.

Automation isn't just about saving time; it's about amplifying impact.

• While others track activities, they track outcomes.
• While others send follow-ups, they build relationships.
• While others update CRMs, they close deals.

Here's what the top 1% focus on:

• Building trust, not task lists
• Solving problems, not documenting
• Driving results, not logging calls

Because every minute spent on automation-worthy tasks is a minute stolen from what actually moves deals:

human connection and strategic thinking.

The reality?

Your best quarter won't come from working harder.

It'll come from working smarter.

Here's how a top performer would approach it:

#1: Remember Every Detail of

Your Sales Conversations

The most important thing is to focus entirely on the prospect.

However, we often see sales reps getting distracted by taking notes during the conversation.

With AI tracking your sales meetings, you’re already ahead.

AI can:

• track your notes & other important insights
• write your follow-up email
• update your CRM

Be sure to share the key details of each call with the prospect.

This avoids confusion and ensures that everyone stays on the same page.

Here is how you can do this within the platform: 👇

Send a follow-up email within 20 minutes after your meeting

Strike while the iron is hot.

Top sales reps leverage the follow-up templates generated by AI to save time and stay efficient.

See below: 👇

TO WIN DEALS

What if I told you... you never have to lose a deal again? (Well, almost.)

Sounds impossible, right?

But data shows that you can win 4 out of 5 deals if you involve other teams early in the process.

Why?

Because they help to:

1. Remove blockers quickly
2. Make the prospect feel valued and in good hands
   

So, closing deals isn’t a solo act—it’s a team sport.

Here’s what we’ve learned from the best sales reps:

Top sales reps understand the importance of looping in the right teams early.

Here’s how they do it in the platform:

1️⃣ Leadership: Is a competitor undercutting you? Bring in your VP to help with positioning or negotiations.

2️⃣ Product: Is a feature request blocking the deal? Tag Product to share roadmap updates or prioritize the ask.

3️⃣ Marketing: Struggling with pricing objections? Marketing can provide ROI studies or compelling customer stories.

4️⃣ Customer Success: Need proof your product works? Customer Success can set up reference calls or share case studies.

5️⃣ Legal/Ops: Contracts dragging on? Involve Legal early to speed things up.

📌 Pro Tip: Use Kickscale to tag teammates during calls. They’ll get instant notifications and can jump in right when you need them.

Winning deals is a team sport—play it right!

Here are some more assets that will help you in sales:

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