50% More Efficiency Through AI in Sales

“We are much faster in post-processing because we have it almost directly in CRM and then actually spend little time thinking again about what the customer said.”

MarTech
50 employees
Table of contents

Challenges

  • The eCommerceDB sales team felt unproductive due to time spent taking manual notes during customer meetings and for follow-ups.
  • They were looking for an efficient solution to automate the note-taking process with AI.
  • Their goal was to free salespeople's time from repetitive tasks so they could focus on more valuable and complex activities

Application

  1. Better quality of sales calls: Automatic note taking allows salespeople to concentrate better on the conversation and listening attentively, which significantly increases their ability to concentrate.
  2. Faster follow-ups: with the AI-created follow-up emails after every meeting.
  3. In-depth content analysis: Each salesperson is equipped with a personal AI sales assistant who provides detailed insights into their meeting services and content.
  4. Coaching and continuous improvement: The AI analyses the conversation and provides targeted coaching content.

Impact

  1. The team is at 20% to 50% faster with follow-ups after customer calls.
  2. The platform's findings are actively used to prepare subsequent meetings as well as for training and familiarization. They also help align marketing and product teams with real customer feedback and ensure everyone is on the same page.
  3. The enthusiastic acceptance by the team has made the processes smoother and more efficient and has established Kickscale as an indispensable tool in their company.

Why Kickscale

  • High-quality transcripts and analyses
  • Providers based in the EU
  • Best cost/performance
  • Quick and reliable customer service
  • Smooth sales process

Features used

And then we came across Kickscale and said, man, that's actually exactly what we wanted and even had a few more functions than we had initially thought of.
- Daniela Bojahr, CRO

To address meeting automation, eCommerceDB tested the Kickscale AI platform and integrated it into their daily sales routines. The use was then extended to customer success operations as well. Now, the platform's insights and learning outcomes are shared across the revenue operations team.

  • AI call recording & summary
  • AI-generated follow-up emails
  • AI sales coaching
KI im Vertrieb

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“Kickscale uncovers meaningful insights from different sales and customer conversations. The insights go beyond what traditional CRM dashboards can show.”

Chief Revenue Officer
Daniela Bojahr
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