vs.

Kickscale vs.
Gong
The European Alternative

The European alternative to Gong – for modern revenue teams of 10–1,000 sales and customer success reps who want to automate CRM updates, coaching, forecasting, and pipeline health. Without the enterprise complexity.

Kickscale vs.

Gong

Gong is broadly positioned to cover the largest possible market. Kickscale is stronger in the DACH region (Germany, Austria, Switzerland) because the software is trained on local dialects and meets EU data protection requirements.

Kriterium

mit Kickscale

mit Gong

Best suited for
European mid-market companies with 10 to 1,000 sales and customer success reps
Very large US enterprise companies with 2,000+ sales reps
Language support
Native transcription in all languages, including German, Swiss German, and Austrian dialects. Coaching interface fully available in German.
Partial – transcription available in all languages. Dialects not covered. UX and coaching interface remain in English.
EU hosting / GDPR
Built in Austria (EU), servers hosted in Germany by default. ISO 27001-certified. DPA available. No CLOUD Act risk.
Built in the USA and Israel. EU region available. US parent company. GDPR via Standard Contractual Clauses.
Transparent pricing
Save up to 50% annually. Public pricing: from €49/user/month. No platform fee, no hidden onboarding costs.
On request. Platform fee, user licenses, paid onboarding.
Automatic CRM field updates
Standard and custom fields are filled automatically after every call. MEDDIC, BANT, and SPICED are recognized and transferred.
Available. Focus on conversation highlights. Full field automation requires RevOps configuration.
Coaching workflows (not just recording)
Coaching templates, scorecards, and 1:1 workflows included from the entry plan.
Available on the Enterprise plan. Full functionality only in the Enterprise tier.
Setup time to go-live
A few hours. Self-service, no IT tickets. Connect your CRM, set up your calendar, done.
4 to 8 weeks. Enterprise onboarding with dedicated setup.
Customer success access
Chat support on the entry plan. Phone and email from 10 seats. Dedicated German-speaking CSM from Enterprise (30 seats).
CSM from Enterprise. Mid-market access primarily via support tickets.
CRM integrations
HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, Aircall, RingCentral, Genesys.
Salesforce, HubSpot, Dynamics. Setup: Salesforce 2–4 weeks, HubSpot 6–8 weeks.
EU AI Act-ready
Consent workflows built in. No training on customer data. EU AI Act-compliant.
Not communicated. ISO 42001-certified. Explicit EU AI Act compliance not published.
Support
European business hours (Mon–Fri, 8am–6pm) and 24/7 support for Enterprise customers. Support in German and English.
No support in Europe. No German-language support, English only.
Min. contract term
12-month minimum term.
24-month minimum term.

Why companies choose

Gong

switch to Kickscale

  • Built for Europe (GDPR, EU hosting, languages, support)
  • Faster to implement (days instead of months)
  • Significantly better value (lower total cost of ownership)
  • Trusted by European sales teams (easy to use, fast adoption)
  • Preferred by Revenue Operations teams (easy setup, fast onboarding)

Compared to

Gong


Kickscale Benefits in Detail

Automated CRM Maintenance

The CRM is already updated after every call.

The most common reason for incomplete CRM data is a lack of time immediately after a call. Kickscale handles the follow-up work automatically, so your team can finish a conversation knowing the deal is already documented.

  • HubSpot, Salesforce, Pipedrive, and Zoho are updated at the field level after every conversation, including custom fields and custom objects, without your team having to lift a finger.
  • MEDDIC, BANT, and SPICED are identified directly during the call. Qualification gaps appear automatically in the corresponding CRM fields.
  • The time after a call belongs to the next conversation, not to data entry.

The 99% CRM data quality in Kickscale means your forecast actually reflects what customers said during the conversation. Not what your team quickly typed in afterward.

Graphic: Automated CRM data maintenance – conversation content such as needs, problems, situation, individual insights, goals, and objections are automatically transferred to a CRM contact profile
Dialect Recognition

Built for the DACH market. Not retrofitted.

Gong originates from the USA and offers German as one of a hundred supported languages. Kickscale has trained its transcription models on German, Swiss German, and Austrian conversation data.

  • Swiss German, Austrian German, and regional dialects are reliably recognized.
  • Coaching interface, conversation summaries, and follow-up suggestions are entirely in German.
  • GDPR by default: Servers in Germany, DPA available immediately, automated consent workflow compliant with § 201 StGB, and no AI training using your customer data.

Procurement teams and works councils can approve Kickscale without special configuration because compliance is anchored in the product from the start, not as an afterthought.

Graphic: Our privacy promise with ISO 27001 certification and GDPR compliance
Automated Forecasts

See which deals are stalling before it's too late.

Meeting notes show what was discussed. Kickscale shows which deal is at risk and why. That is the difference between documentation and revenue intelligence.

  • The Deal Health Score is calculated from over 1,000 data points per call: how often decision-makers were present, the frequency of contact, and when competitors were last mentioned.
  • Pipeline forecasts are based on conversation signals.
  • The Revenue Intelligence dashboard shows you at a glance which deals need attention today.

Wenn dein Forecast auf dem basiert, was deine Kunden im Gespräch wirklich sagen, verschiebt sich der Abschlusstermin nicht mehr überraschend ins nächste Quartal.

Graphic: Two pipeline deals with Deal Health Scores – one deal with a green success indicator, one deal with a red risk warning.
Honest Assessment

When

Gong

is the better choice

Kickscale isn't the right tool for every team. If one of these three scenarios applies to you, a conversation with Gong makes more sense than one with us. If not, we are very likely the better fit.

You have thousands of sellers and require every conceivable enterprise workflow.
Gong has been used in sales organizations of this size for years and covers workflows we intentionally don't build—deeply integrated Salesforce forecasting, for example. If completeness is more important to you than focus, and GDPR or German-language coaching are not factors, you are better off there.
You sell exclusively in the US market and do not need a DACH focus.
Kickscale’s advantage lies in German speech recognition, EU hosting, DACH compliance, and support in European time zones. For a team that sells only in English and has no GDPR requirements, these are not selling points. In that case, the vendor ecosystem, where Gong is more deeply entrenched, carries more weight.
Your entire RevOps setup has been built on Gong over many years.
If forecasting workflows, training libraries, and reporting infrastructure have been running on Gong for years, switching is not just a tool swap—it’s a migration project. And if budget is not a concern, there is little reason to put yourselves through that effort. We honestly don't recommend it.

Frequently Asked Questions

How much does Gong cost compared to Kickscale?

Gong does not publish list prices. According to publicly available buyer reports and procurement data (as of June 2026), Gong’s pricing structure consists of three parts: a mandatory platform fee of $5,000 to $50,000 per year, user licenses starting at $1,400 per user/year for the base package, and onboarding costs starting at $7,500. For a 10-person team, the total cost in the first year is between $28,500 and $73,500. Kickscale starts at €49 per user/month, with no seat minimum, no platform fee, and no mandatory onboarding. Revenue Intelligence starts at €89 per user/month for 10+ seats. What you see on the pricing page is what you pay.

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Can Kickscale import our Gong data?

CRM data does not need to be migrated because it resides in your CRM, not in Gong. After switching, you connect HubSpot, Salesforce, or Pipedrive directly to Kickscale. Historical call recordings from Gong cannot be transferred automatically. Gong requires manual downloading of individual calls for export, which is time-consuming for larger libraries. If historical recordings are important for your coaching program, we recommend discussing this openly before switching. Kickscale begins building your conversation library from the first call after go-live.

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How long does it take to switch from Gong?

The technical setup for Kickscale takes a few hours. Connect your calendar, set up the CRM integration, and you're done. No IT tickets, no implementation partners. The actual effort in switching lies elsewhere: recreating existing coaching scorecards, onboarding the team, and reviewing your Gong contract. If your Gong contract is still active, we recommend testing Kickscale in parallel before canceling. You can test 50 meetings for free without a credit card.

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Does Kickscale support all the CRMs that Gong supports?

The most common CRMs in the DACH market are fully covered: HubSpot, Salesforce, Pipedrive, Zoho, and Microsoft Dynamics. Additionally, Kickscale integrates with VoIP providers like Aircall, RingCentral, and Genesys, as well as standard video platforms like Zoom, Teams, and Google Meet. Gong offers deeper support for some US-specific sales engagement tools like Salesloft or Outreach. If these integrations are critical to your setup, it is worth having a direct conversation with us before you switch.

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Is there a coaching workflow that Gong does better?

Yes. Gong has more product history in very large enterprise setups with hundreds of account executives and deeply integrated Salesforce forecast workflows. If that is your primary requirement, we have already addressed this in the "When Gong is the better choice" section. For DACH teams with 10 to 100 reps, Kickscale offers coaching templates, scorecards, and 1:1 workflows starting from the entry-level plan. With Gong, full coaching features are only available in the enterprise tier.

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How does Kickscale compare in reviews?

Kickscale is rated 4.9 out of 5 stars on G2. On OMR Reviews, it holds a rating of 9.0 out of 10 based on 76 verified reviews. Gong has a rating of 4.7 out of 5 stars on G2, based on over 6,400 reviews. Reviewers specifically highlight Kickscale's fast setup, the quality of its German speech recognition, and automatic CRM maintenance. Common criticisms of Gong include its price, contract terms, and setup complexity.

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Book a demo

Ready for

clarity instead of guessing games?

Try Kickscale for a few meetings today. It's free to get started. Or book a call with our experts and see how Kickscale AI Sales Notetaker helps to make better decisions and to close more deals.

With our AI revenue intelligence platform, we help innovative sales teams make better decisions and close more deals. Experience the difference:

Deep customer understanding

Identify why customers buy or what prevents them from doing so – from all conversations

Objective forecasts

Finally make decisions based on hard facts instead of gut feeling

Deal prioritization

Focus your team on the opportunities with the highest potential

Book a demo