Sales Analytics Software: 7 Tools Compared for B2B Sales Teams

Sales analytics software is now an integral part of the tech stack for many B2B sales teams. Offerings range from pure reporting dashboards to AI-powered platforms that analyze conversation content, objectively evaluate deals, and automatically calculate forecasts. If you're looking for suitable sales analytics software for your team in the DACH market, here are seven providers compared directly.

How do I choose Sales Analytics Software?

When selecting software for Sales Analytics , it depends on the depth of data analysis the platform achieves and to what extent it derives structured recommendations for action for the ongoing sales process. Depending on their focus, the platforms differ significantly, especially in conversation intelligence, CRM automation, and the quality of the Sales Forecast.

The following 8 criteria help with the evaluation:

• CRM Integration: Does the platform write structured data bidirectionally back to the CRM, including automatic field updates without manual rework by sales reps?
• Conversation Intelligence: Does the tool analyze conversation content such as objections, pain points, and buying signals, or is it limited to metadata such as call duration and talk-to-listen ratio?
• Deal Health Scoring: On what basis does the system calculate closing probabilities? Rule-based or AI-powered based on actual conversation content?
• Forecast Accuracy: Are objective signals such as stakeholder engagement, conversation frequency, and qualification status included in the forecast?
• Pipeline Transparency: Does the system identify stagnant deals, missing qualification fields, or inactive opportunities and automatically flag them?
• GDPR & Server Location: Where are conversation and customer data stored? Is there a data processing agreement (DPA) according to Art. 28 GDPR and clear consent management?
• Multilingualism: Does the tool process conversations in German, including regional dialects? This is a specific quality feature for sales teams in the DACH region.
• Implementation Effort: How long does integration into existing CRM and meeting tools take? Is there a structured onboarding process that doesn't require an IT project?

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7 Sales Analytics Software Platforms Compared

#1 Kickscale

Kickscale

Kickscale is a European Revenue Intelligence Platform headquartered in Austria. The platform is designed for B2B sales teams and combines an AI-powered sales note taker, conversation intelligence, and CRM automation on a shared data foundation. All customer data is hosted exclusively on servers located in Germany.

• Conversation Intelligence: Kickscale analyzes objections, pain points, and conversation dynamics from real customer interactions and makes these insights accessible to the entire sales team in a structured format.
• Automated CRM Data Entry: Conversation data from Microsoft Teams, Google Meet, Zoom, and phone calls is automatically synced to CRM fields in HubSpot, Salesforce, or Pipedrive—without any manual input from sales reps.
• Deal Health Scoring: Opportunities are automatically evaluated based on objective signals from customer conversations. Missing qualification data is highlighted directly within the CRM.
• Deal Prioritization: Rank opportunities based on objective buying signals extracted from conversations instead of subjective assessments from individual account executives.
• Sales Forecasting: AI-powered revenue forecasts based on conversation content, stakeholder engagement, and qualification status—not on manually entered rep estimates.
• GDPR Compliance & Hosting: Customer data is hosted exclusively in Germany. The platform is ISO 27001 certified and does not use customer data to train AI models.

Kickscale Pricing (as of April 2026)

Assistant & Coach: €49 per user/month, no seat minimum – call recording, AI coaching, and CRM integrations included.

Revenue Intelligence: €89 per user/month, minimum 10 seats – includes forecasting, deal intelligence, and pipeline visibility.

Enterprise: Custom pricing, minimum 30 seats – includes custom AI agents, bespoke integrations, and a dedicated Customer Success Manager.

Try up to 50 meetings for free – no credit card and no sales call required.

Explore Kickscale for Sales Leaders

2 Gong

Gong is a US-based provider in the field of Revenue Intelligence and is considered a market leader in this category. The platform combines conversation analysis, email data, and CRM information to identify patterns in sales processes.

• Revenue Intelligence: Consolidation of data from sales, marketing, and customer success into a unified view.
• Conversation Analysis: Analysis of calls, web conferences, and emails with automatic detection of objections, competitor mentions, and buying signals.
• Forecast Rollup: Aggregation of revenue forecasts across team, regional, and company levels.
• Integrations: Connections to common CRM, meeting, and sales engagement tools.

Gong Pricing (As of: May 2026)

Gong does not publish fixed list prices. The pricing model consists of a user-based license fee and an additional platform fee. Prices are available exclusively upon request.

Note for the DACH Market: Gong is a US provider with extensive security and compliance certifications. Sales teams should individually check before use which data residency, sub-processors, third-country transfers, and contractual data protection mechanisms apply to their specific use case.

3 Qymatix

Qymatix is a German AI company focused on predictive sales analytics for the B2B sector. The platform targets companies in wholesale and manufacturing industries in the DACH region and primarily evaluates transaction data from ERP and CRM systems.

• Churn Prevention: The system analyzes historical purchasing patterns and identifies early signs of declining customer loyalty.
• Cross-Selling Potential: Based on transaction data, Qymatix identifies product and customer combinations with high upselling potential.
• Pricing Analytics: Price recommendations and pricing evaluations to support sales management.
• ERP Integration: Connection to common ERP systems for direct analysis of transaction data.

Qymatix Pricing (As of May 2026):

Qymatix does not publish list prices on its website. Prices are available upon request.

4 SAP Sales Cloud

SAP Sales Cloud is a CRM and sales analytics platform from the SAP portfolio, aimed at enterprise customers who want to tightly integrate their sales processes with ERP systems. In the DACH market, SAP is broadly established as a provider and has an extensive partner network.

• SAP ERP Integration: Direct connection to SAP S/4HANA and other SAP systems for a consistent data foundation across ERP and CRM.
• Pipeline and Opportunity Management: Managing and evaluating sales opportunities with AI-powered recommendations.
• Sales Analytics & Reporting: Dashboards and evaluations on pipeline status, forecast, and sales performance.
• Forecasting: Revenue forecasts based on CRM data and historical closing patterns.

SAP Sales Cloud Pricing (As of May 2026): 

SAP publicly states a monthly user price and optional add-ons, which may vary by country and currency. On the international pricing page, SAP Sales Cloud is listed at $139 per user/month. Service and Field Sales add-ons can be optionally booked. The contract term is 3 to 36 months with auto-renewal. A 30-day free trial is available.

5 Demodesk

Demodesk is a German company focused on meeting intelligence and coaching features for sales teams. The platform positions itself as a GDPR-compliant solution and is aimed at sales teams looking to build structured coaching and CRM automation based on conversation data.

• Meeting Recording & Transcription: Automatic recording and transcription of video calls.
• Coaching Workflows: Structured feedback for sales reps based on conversation analysis.
• Playbooks: Pre-defined conversation guides that are displayed directly to the rep during the ongoing call.
• CRM Sync: Automatic transfer of meeting data to the CRM.

Demodesk Pricing (As of May 2026): 

Demodesk offers a 14-day free trial, no credit card required:

• Coaching & AI: €49 per user/month, includes Meeting Recording, AI Assistant, AI Coach, AI Analyst, and AI CRM Concierge.
• AI Crew: Usage-based, free up to 1,000 Agent Runs/month, then tiered: €299 (5,000 Runs), €999 (25,000 Runs), Enterprise on request (unlimited). Additional AI Compute Credits apply.
• Enterprise: Price on request, custom agent implementation, onboarding, and priority support.

6 Bliro

Bliro is a German startup with a data privacy-centric approach: The platform documents meetings in real-time without storing audio data. This makes Bliro suitable for sales teams in regulated industries or companies with particularly high data protection requirements.

• Real-time transcription without audio storage: Bliro transcribes conversations directly, without storing the audio file or transmitting it to external servers.
• Automatic meeting summaries: Structured summaries after the meeting for CRM documentation and follow-ups.
• CRM Integration: Transfer of conversation notes to common CRM systems.
• GDPR compliant: Server location in Germany; the audio-data-free variant eliminates the need for a consent dialogue for meeting participants.

Bliro Pricing (As of May 2026):

Bliro offers three plans: Standard, For Customer Teams, and Enterprise. Bliro does not publish specific prices; they are available upon request through a personal consultation.

7 Leadfeeder (formerly Dealfront)

Leadfeeder is a European platform with roots in Finland and Germany, which reverted from Dealfront to its original brand name on March 24, 2026. The platform focuses on B2B lead intelligence and website visitor tracking: It identifies companies that visit a website and enriches these signals with company profiles and contact data.

• Website Visitor Tracking: Leadfeeder identifies companies that visit a website and provides these as a sales signal for the sales team.
• B2B Company Database: Access to an extensive database with company profiles, contacts, and contact details, focusing on European B2B data.
• CRM Integration: Transfer identified leads and company data to CRM systems like HubSpot or Salesforce.
• Data Protection: GDPR-compliant processing of B2B data, European data processing, and a data processing agreement for processing operations.

Leadfeeder Pricing (As of May 2026):

Leadfeeder offers a 14-day free trial without a credit card and has 3 plans:

• Lite: €0, 100 companies/month, basic info, 20 contacts.
• Website Visitors: from €99/month, unlimited companies, CRM/Slack, Alerts.
• Platform: from €399/month, Prospecting, AI enrichment, Lead Scoring.

Is Kickscale the right Sales Analytics Software for you?

Kickscale is designed for B2B sales teams of approximately 10 or more people with multi-stage sales processes in the DACH region. The platform is suitable for teams that automatically populate CRM data from conversations, objectively evaluate deals, and create forecasts based on real conversation signals.

The scope of services includes hosting in Germany, ISO 27001 certification, and support for German-language conversations, including regional dialects. If, in addition to the Sales Analytics function, you also want to build a structured Pipeline Management Software or an overarching Revenue Operations structure, Kickscale offers both on one platform.