Building Sales Playbooks in 2023
Updated: Mar 22
Over are the times where your sales playbooks sit around in boring PDFs or Google Docs where no one consumes & applies them.
We make building and consuming Playbooks super easy.
We are excited to announce the latest Kickscale Sales Enablement Platform release that brings a lot of new features and enhancements to our platform. This update is designed to further help your Sales Team to consume the playbooks they need to be successful.
Furthermore, it helps sales leaders and sales coaches to easily build playbooks.
Create your own ones from scratch or simply use our pre-defined templates, all while delivering a seamless user experience.
To consume sales playbooks effectively, it's important to follow a structured approach that ensures everyone on your sales team can easily access and utilize the resources.
How to Build Sales Playbooks with the Kickscale Platform:
1) Build your sales playbooks: Make sure your sales playbooks are organized in a clear and easy-to-use format including video. This will help your team find the information they need quickly and efficiently. Use Loom to record your own videos
2) Train your team: Provide training sessions to your team to show them how to use the playbook effectively. Make sure everyone knows where to find the information they need, how to use it, and how it relates to the sales process.
3) Measure results and get feedback: Keep track of how your team is using the playbooks and track the impact on sales performance. This will help you identify areas for improvement and refine your sales playbook over time.
Our team has been hard at work over the past few months to develop these enhancements, and we can't wait for you to try them out.
Thank you, Kickscale Team!
With the latest platform release, we are confident that our product will continue to meet and further exceed your evolving needs in building your playbooks as well as educating and training your sales team.
Read on to learn more about the key updates and improvements that are now available.
Update 1: Sales Playbook Builder
Building your sales playbooks in a structured and easy-to-understand format is essential for driving sales success. Playbooks are a critical resource for sales teams, providing guidance on how to navigate the sales process and close deals effectively.
Leaders & Coaches build their Playbooks with Kickscale.
By structuring your playbook in a clear and concise manner, you can ensure that your team has the information they need at their fingertips. This not only saves time and increases efficiency, but also ensures that everyone is aligned on best practices and messaging.
Additionally, an easily accessible and understandable playbook can help onboard new team members more quickly and effectively, leading to faster ramp-up times and increased revenue.
Overall, taking the time to build a well-structured and easy-to-use sales playbook is a critical investment in the success of your sales team.
That's why we have completely reworked the Kickscale Playbook Builder.
New Playbook builder overview
Add text and photo content
Link YouTube videos
Record your own videos and your screen with our Loom integration
Include videos from various sources with an iframe
Upload your very own videos with Bitmovin (coming in Q2/2023)
Create quizzes and ask your sellers for feedback
Now you have two options to build your Sales Playbooks
1. Start from scratch Start with a blank playbook and add your own playbook steps, text descriptions, videos, and quizzes to the playbook. You can fully customize your playbook and build everything step-by-step.
2. Start with a pre-made Playbook
As a sales professional, building a sales playbook from scratch can be a daunting task.
We know that too well, so why not start with a pre-made sales playbook? 👇
Pre-made sales playbooks give you a solid foundation and save you time and effort.
With a pre-made playbook, you can leverage the expertise of others who have already created successful sales strategies and tactics. This can help you quickly get up to speed and start seeing results.
Additionally, the pre-made playbooks come with customizable templates that you can adapt to your specific needs. This allows you to build a playbook that is tailored to your industry, product, and target audience.
Ultimately, starting with a pre-made sales playbook can help you accelerate your sales process, close more deals, and drive revenue growth. Kickscale offers more than 50 playbook templates you can choose from in the marketplace.
Whatever you decide for - start from scratch or start with a pre-made playbook - with Kickscale you have the fastest and easiest way to build your sales playbooks.
Have a look at all pre-made playbooks here.
Update 2: Sales Playbook Consumption
Our team re-invented the whole consumption of playbooks. We built a new overview, made the playbook content better visible, and from now on you can see where you left off within one playbook.
This is what the new playbook consumption interface looks like:
Your sales reps & partners can consume Playbooks now on mobile as well.
When rolling out sales playbooks to your team, there are several important considerations to keep in mind:
Ensure that your team has fun while consuming the playbooks. Furthermore, adopt the content towards how content is consumed in 2023. This should be mostly short-form video content with scripts, resources, and templates attached.
Let your team decide whenever they want to consume a sales training or playbooks.
Actionable advice: Every pre-made playbook comes with actionable advice.
Interactivity: Add quizzes and ask for feedback during the playbook to stay engaged with your sellers.
Update 3: Access to frequently-used Processes & Resources
Keep all your relevant processes and resources for your sales team in one central place. Your team can access them and has the right know-how always at their fingertips.
So you never have to explain the same thing over and over again.
Overall, having all relevant sales processes and resources in one place can improve efficiency, consistency, collaboration, onboarding, scalability, and measurement.
This can lead to a stronger sales team and better results for the organization as a whole.
Update 4: Dashboard for your Team's Learning Activity
In the ever-evolving world of sales, it's essential that sales teams learn constantly about new trends and methods, but also that everyone is aligned on the processes and tactics used within your organization.
With Kickscale's team dashboard, you follow the learning progress of your team:
Update 5: New Sales Playbooks in our Marketplace
Our library of sales playbooks has just expanded. Our new playbooks cover a range of topics, including cold calling, cold emailing, outbound prospecting, objection handling, and closing techniques.
Each playbook is designed to provide practical guidance and best practices. Whether you are a seasoned sales professional or just starting out, our playbooks will provide you with the tools and resources you need to succeed.
To access our new sales playbooks, simply login to the sales enablement platform and navigate to the playbook section.