Most of the companies go to trade shows and believe that the the fact of simple being there is enough. As you can imagine, your presence alone won’t do the trick and won’t turn your trade show attendance into success. A huge part of success is setting yourself clear goals and having the right mindset. Ask yourself beforehand what it actually is that you want to achieve there. What are your trade show goals? Do you want to generate more sales or do you just want to raise aware

Every marketing person or sales representative throughout their career probably asked themselves this question: “How does a good outbound email look like?”. Well, in this article I will tell you everything you need to know about how to write a kick ass outbound email in 5 simple steps. Keep on reading! Nice body! Let’s start with the basics. Every email should consist of a subject line, an introduction, the main email body and it should end with a clear CTA (Call To Action).

Trade shows are a huge opportunity for companies at any stage if done right. You can meet potential new clients, rise awareness for your brand and find cooperating partners. At the same time, they also represent a huge investment. Especially when you think about the costs for the booth at the trade show, the plane tickets and hotel fares. Therefore, before attending a trade show, you should make sure that your prospect targets will be there too to create a healthy return on i