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Mastering the Art of Follow Up Emails Post Sales Meetings: A Sales Rep's Ultimate Guide

Updated: Nov 25, 2023

The key to turn a promising sales meeting into a closed deal lies in the art of the follow up. In this blog post, we'll delve into the critical importance of post-meeting follow ups, the strategic element of timing, and best practices that will transform your follow up game... and learn how AI can help you do that work for you.


The Power of the Post-Meeting Follow Up Email

1) Sealing the Impression:

The first 24 hours after a sales meeting are crucial. Use this window to capitalize on the momentum and enthusiasm generated during the meeting. A well-timed follow up reinforces your commitment and keeps your product or service top of mind.


2) Addressing Unanswered Questions:

Sales meetings often spark new questions or concerns. A thoughtful follow up email is your chance to address any lingering doubts, provide additional information, and solidify your position as a reliable resource.


3) Building Relationship Momentum:

Relationships are the foundation of successful sales. Regular follow ups demonstrate your ongoing interest and dedication. Even if a prospect isn't ready to commit immediately, staying in touch positions you as a trustworthy partner when they are ready to make a decision.


Follow Up Email: The Art of Timing

1) Strike While the Iron is Hot:

Ideally, your follow up should be sent within 24 hours of the meeting. This time frame ensures that your conversation is still fresh in the prospect's mind, and it reflects your proactive approach.


2) Tailor to the Prospect's Schedule:

Consider your prospect's schedule and time zone when sending follow ups. Aim for times when they are likely to be most receptive, avoiding busy periods or late evenings.



Best Practices for Follow Up Success

1) Use AI for light speed and easy follow-ups, because speed matters.

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2) Personalization Matters:

Customise your follow up emails based on the specifics of the meeting. Reference key points discussed, reiterate the prospect's pain points, and showcase how your solution directly addresses their needs.


3) Reinforce Value:

Remind the prospect of the unique value your product or service brings. Highlight key benefits, success stories, or additional features that make your offering stand out.


4) Clear Call-to-Action / Next Steps:

Every follow up should have a clear call-to-action. Whether it's scheduling a demo, arranging a follow up call, or providing more information, guide your prospect on the next steps.


5) Utilize Multiple Channels:

Don't limit yourself to just emails. Leverage other communication channels like phone calls or LinkedIn messages to diversify your approach. A multi-channel strategy reinforces your message and increases visibility.


6) Be Concise and Relevant:

Respect your prospect's time by keeping your follow up concise. Focus on the most relevant information that moves the conversation forward. Clear, well-structured emails are more likely to be read and responded to.


7) Set Realistic Expectations:

Understand that not every follow up will result in an immediate response or conversion. Set realistic expectations, and be prepared for a more extended sales cycle. Consistent, patient follow ups often pay off in the long run.



Conclusion

In the world of sales, the magic happens in the follow up. The importance of timely and strategic post-meeting follow ups cannot be overstated. It's not just about closing a deal; it's about building lasting relationships that lead to sustained success. Master the art of the follow up, and watch your sales soar to new heights. Happy selling!


Here are some more assets that will help you win more deals:


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