What makes a good Outbound EMail Campaign? ā”ļø
Thatās a question that we get often asked. There are a couple of things you will need to take care of. Here are the key ingredients of winning email campaigns:
Set clear Goals: Is it a reply? a Meeting? a Trial? Make sure that you write your goals down.
The more touching points the better (e.g. # of emails, Linkedin engagement, etc.): Use as many touching points as you can, but keep them rather shorter than too long. Max. 500 characters per message. Respect peoples time by feeding them with short and the right information pieces.
The more channels the better: Leverage as many channels as possible. E.g. Email, LinkedIn, Text, not every channel works the same for every company. Keep testing and improve the channels that show early successes. Make sure to track your efforts so that you know what works and what to improve.
Share quality content to engage with your prospects: Try to be helpful to the people that you reach out to. Thatās really important! The more you help, the more likely you will end up achieving your goals.
Persistence: Donāt give up and donāt let negative replies discourage you. Itās important to keep pushing, testing and to learn from your mistakes. But ending a campaign too early shouldnāt be an option. You might be just addressing the wrong audience or the right audience with the wrong message.
Response time is critical: Once someone is engaged, reply as fast as possible. The more time you let pass between someoneās reply and your reply, the worse it is. Try to be your fastest self.
Consider those simple rules and you are one big step closer to a successful campaign launch.
