Gerald ZanklApr 2, 20214 minOutbound Success: Activity vs. Campaign MeasurementMost Outbound Business Development Teams are measured on a lot of different activity metrics to ensure pipeline generation. I have seen...
Gerald ZanklMar 12, 20213 minMy Challenges in building scalable SDR and BDR TeamsIn my role as a global SDR and BDR leader at a leading tech B2B SaaS, I had a lot of challenges in building up a high performing and...
Gerald ZanklFeb 23, 20213 minThe Winning Outbound 2.0 Standard Operating ProcedureOutbound sales is a science and an art, as sales in general is. The easy part is to set up all processes, the really hard part is to...